2nd ANNUAL HALI‘IMAILE HOLIDAYS CELEBRATES SMALL BUSINESS

Gathering of community, music and local business on Hali‘imaile Third Friday, December 19

Maui Land & Pineapple Company, Inc. (NYSE: MLP) in partnership with Hali‘imaile Third Friday by Fresh Help Maui, is thrilled to announce its second annual community celebration, Hali‘imaile Holidays, taking place on Friday, December 19, from 5 to 8 p.m. This free, family-friendly event invites the community to gather and enjoy shopping with over 30 small businesses, ono food, live music and a visit from Santa in charming Hali‘imaile Town.

“We’re excited to welcome so many local businesses to Hali‘imaile Town and new families into the neighborhood,” remarks Dean Frampton, Vice President of Land & Natural Resources at MLP. “With the monthly Third Friday community events over the past year, we have loved seeing the boost of energy throughout town and are excited to celebrate the holidays in Hali‘imaile!”

Nestled in between small Maui towns of Makawao and Kahului, Hali‘imaile Town will feature festive performances by renowned local artists, Jordan Soon followed by TJ Fevella and the Maui Country Band. Their performances will fill the evening with holiday cheer for all ages.

Live performances by: TJ Fevella and Maui County Band, Jordan Soon

Hali‘imaile Holidays 2025 will feature:

• Fresh Help Maui – open market with local business pop-ups and food trucks

• Hali‘imaile General Store – holiday station outside the restaurant will feature teriyaki skewers, mac and cheese and kalua pork nachos

• Maui Pineapple Store – Christmas light up lei and tree wands among other local goods

• Malia Coffee – hot chocolate for keiki

• Other neighbors to visit: Aloha Fitness, Makai Glass, Hali‘imaile Distillery, Upcountry Crossfit, Soulberry Ice Cream and others!

Parking will be located on the makai side of Hali‘imaile Road with Maui Police Department

managing crosswalks across the street.